Just Lather That’s All

Just Lather, That’s All: principles vs. actions In Hernando Tellez’s Just Lather, That’s All; despite given the opportunity to greatly help the revolutionists, the Barber cannot murder Captain Torres because the act goes against his moral beliefs. Even killing an evil man is beyond his personal principles. On the other hand, Captain Torres is more than capable of killing the Barber, but his arrogance prevents him. His intentional provocation of the Barber tests the revolutionist; he knows the potential danger, but refuses to accept the possibility as he believes he cannot be killed by such a simple man.Morality and arrogance prevent both characters from killing each other; their principles mean more to them than their duties. The Barber cannot kill Captain Torres, because he finds murder ethically ugly. After the horrible hanging of the revolutionists by Captain Torres, he becomes horrified and contemplates killing the man: â€Å"And how easy it would be to kill him. And he deserves it. Does he? No! † (par. 12) The Barber is certain that murdering Captain Torres is â€Å"easy† for him, but his morality puts him in hesitation, which is clearly shown as he contradicts himself: â€Å"[Torres] deserves [to die].Does he? No! † The Barber thinks that â€Å"no one deserves to have someone else make the sacrifice of becoming a murderer† (par. 12), even if that â€Å"one† is a ruthless executor like Captain Torres. The word â€Å"sacrifice† emphasizes the Barber’s hate for murderers, as it shows that someone must give up his moral principles and turn into a monster in order to become a murderer. The Barber has to sacrifice the joy of perfecting his job by committing the most shameful mistake a Barber can make – opening a customer’s pores and emitting blood. Blood† is the word that the Barber doesn’t like: â€Å"out of his neck a gush of blood would spout onto the sheet†¦ the blood would keep inching along the floor†¦ineradicable†¦like a scarlet stream. † (par. 12) The Barber’s disgust for blood, which symbolizes guilt, is manifested as he describes how once â€Å"blood† spouts, it will spread and never stop: â€Å"ineradicable†. In other words, the feel of guilt will be in him forever. The Barber thinks that killing Captain Torres while he is shaving for him and his eyes are closed is cowardly of him: â€Å"Captain Torres’ murderer.He slit his throat while he was shaving him a coward. † (par. 12) The Barber clearly hates blood and murder; he does not even kill the most brutal man. He realizes he will be called a â€Å"murderer†; an awful word that will always haunt him. He will be perceived as a â€Å"coward† for killing a brutal but defenseless man. However he claims that he is â€Å"a revolutionary and not a murderer† (par. 12) which is ironic since revolutionists are known to do anything even if it threaten their lives, in order to stand up for their beliefs.But the Barber is not willing to become a villain like Captain Torres: â€Å"I don’t want to be a murderer, no sir†¦I don’t want blood on my hands. Just Lather, that’s all. † (par. 13) The repetition of the word â€Å"blood† emphasizes how â€Å"blood† (guilt) is the first image that comes to the Barber’s mind when he thinks about murder. His morality makes him take the decision and that is to let the captain go. The Barber doesn’t want guilt or blood. He only wants to do his job: â€Å"just lather that’s all. † Simultaneously, Captain Torres can easily kill the Barber but his conceit tempts him to test the Barber.He can’t stand the idea of a normal man being able to kill him. He taunts the Barber by talking about the people he has captured and how they will all be executed soon. He wants to provoke him to find out if the revolutionist can kill him or not. â€Å"Not one of them comes out them comes out of this alive, not one,† (par. 5) says Captain Torres, knowing that the Barber is sympathetic toward the rebels. Captain Torres repeats â€Å"not one† to indirectly threaten the Barber; he tries to scare the Barber to find out if the man is brave enough to commit the murder or not after this threat.At the end, Captain Torres telling the Barber that he knows his secret shows how arrogant he is; instead of killing or capturing the man after exposing him, he walks away Captain Torres and the Barber fail in killing each other because of the Barber’s ethicalness and Captain Torres’ vanity. The Barber killing someone is out of question even if it is someone ruthless like Captain Torres. Captain Torres’ pride controls his actions to make him not help but test the Barber instead of killing him.

M3.04 Achieving Objectives Through Time Management

Andrew Wilson. Level 3 Award in First Line Management. M3. 04. Achieving Objectives through Time Management. Set SMART Objectives. Results can be achieved by setting objectives, either for yourself or your team. Objectives also provide structure in the workplace, if people know what to aim for; it will be easier for them to hit the target. Objectives set should be SMART, see below, S – Specific, M – Measurable, A – Achievable, R – Realistic / Relevant, T – Time bound, Objective1 – Relief Team Leader to close all completed work orders on the backlog list. Measurable by the reduction in the amount of completed work orders on the backlog list. Easily achievable, given the time to carry out the task. Relevant because all completed work orders closed, will be added to the Plant Asset Records, providing maintenance history for items of plant. Task to be carried out for the first 2 hours of every working day. Objective 2 – Housekeeping tours to be carried out in Plant areas. Measurable by the reduction of scrap/waste in Plant areas and the completion of the spreadsheet on the computer. Easily achievable, given the time to carry out the task. Relevant because areas of Plant are becoming untidy. Task to be carried out on the first Thursday of every month, to involve the whole of the Maintenance Team. Objective 3 – Plan a package of maintenance work on No4 Distiller. Measurable by the completion of various maintenance tasks . Achievable given time and resources. Relevant because production levels will increase due to the maintenance being carried out. Package of work to be completed by 5pm 17/03/2011. Objective 4 – Arrange training for maintenance team members on overhead crane operation. Measurable by the successful completion of training. Achievable because all team members have the ability to learn. Relevant because the team will be more flexible in the workplace. Training to be completed by 31/07/2011. Andrew Wilson March 2011. Plan the Achievement of SMART Objectives. Tasks can be broken down into more manageable smaller tasks, each with its own deadline. The completion of each â€Å"sub-task† to its set deadline, will inevitably lead to the achievement of the overall objective. Objective No3 on my list is a perfect example of planning requirement. The main objective is to carry out a package of maintenance work on No4 Distiller, which, when completed, will increase production rates, to be completed by 5pm on the 17th March 2011. Below is a workplace planning sheet, clearly outlining all the sub-tasks required to be completed, the times they must be completed by, resources required, results of completion of sub-tasks and constraining factors to be considered, before the main objective is achieved. Workplace Planning Sheet | |Objective/Task |Completion |Resources |Results on |What do I need to do |Constraining | | |Time | |Achievement |first |factors | | | | | | | | |Process to Isolate the |07:30 |Process Operators |Distiller made |Arrange isolation |Process unable to| |Distiller | |ready for |with Process Manager |isolate due to | | | | |maintenance | |faulty equipment | | | | |activities | | | | | | | | | | | | | | | | | |Insert isolation plate into |08:30 |4x Mechanical |Distiller made safe|Ensure scaffold is in|Scaffold Tag out | |Distiller Exit Gas main. | |Technicians |for maintenance |place and tagged & |of date | | | | |work |all parts to hand. | | | | | | | | | | | | | | | |Removal of spool to Heat |09:00 |2x Mechanical |Heat Exchanger |Request isolation |Process unable to| |Exchanger for cleaning | |Technicians |available for |with Process |isolate due to | | | | |cleaning | |faulty equipment | | | | | | | | | | | | | | | |Replacement of damaged pipe |11:00 |4x Mechanical |Damaged pipe |Request isolation |Spares not | |to VLS | |Technicians |section replaced |with Process & ensure|available | | | | | |all spares available | | | | | | | | | | | | | | | | |Replacement of damaged pipe |14:00 |2x Mechanical |Damaged pipe |Request isolation |Spares not |to VLS drain | |Technicians |section replaced |with Process & ensure|available | | | | | |all spares available | | | | | | | | | | | | | | | | |Replacement of spool to heat|15:00 | 2x Mechanical |Heat Exchanger |Ensure cleaning is |Cleaning not | |exchanger | |Technicians |available for duty |completed |completed | | | | | | | | | | | | | | | |Removal of isolation plate |16:00 |4x Mechanical |Distiller available|Check all work is |Delay in work | |into Distiller Exit Gas | |Technicians |for handback to |completed and all |completion | |main. | |process |work permits signed | | | | | | |off | | | | | | | | | | | | | | | | |Process to De- Isolate the |17:00 |Process Operators |Distiller back on |Hand back Distiller |Any delay in | |Distiller | | |work & production |to Process |prior tasks | | | | |increased | | | | | | | | | | | | | | | | | Andrew Wilson March 2011. Monitor the Objectives. The completion of sub-tasks is monitored throughout the day in order to evaluate the likelihood of achieving the main objective. The easiest way of doing this, is by visually checking the progress of each sub-task and communicating this to the relevant people. Each sub-task re quires a Permit to Work to be issued before work can commence, these Permits must be signed off by the Technician to whom the Permit was issued. Another method of monitoring progress is to check that the Permits that have been issued, have been signed off, this will indicate the time that the task was completed and whether the task was completed successfully. Regular update meetings would be held throughout the day to keep relevant people informed of progress and give insight into whether the main objective will be achieved. E-mails would also be sent out as confirmation of progress. When all outstanding Permits have been signed off as successfully completed, then the Distiller can be officially handed back to Process for de-isolation and then brought on for production. Andrew Wilson March 2011.

The Recession in the UK Essay Example | Topics and Well Written Essays - 1000 words

The Recession in the UK - Essay Example This trend of borrowing also impacted UK banks and financial institutions as well, but the extent was less of course. Once the banks find the lending much lucrative with attractive returns and talks of all round developments, banks start lending to the maximum extent possible, with the notion that 'high risk implies higher returns'. In some case the banks also start lending money to high risk customers as well, in the belief that they'd be able to extract the money in any form from the borrower. This trend gradually spread to sub-prime lending practices. This type of lending is not very common around the world, but in US and UK such lending is preferred by specific categories of population, who are categorised as high credit risk population. But in recent past when sub-prime borrowers started preferring to desert their houses instead of paying back the loans, the banks found themselves under huge debt. This set in motion a chain reaction, resulting in adverse impacts on the stock market, which in turn impacted the confidence of an average investor. The ups and down in equity markets is not a new ph enomenon, but the UK equity markets have not recovered from the shake ups. With threats of failure of many reputed banks, the stock market appeared to be the only option where the investor can look for liquid cash. This started a continuous downtrend in stock markets in US and UK. Having stakes in international markets the Foreign Institutional Investors (FIIs) in turn started selling their stakes in other markets as well. The trend has been continuing. The net result inter-banking borrowing rates were hiked by banks in order to preserve maximum liquid assets for instilling confidence amongst their customers. Once the bank to bank rates were on the rise, developmental projects started taking a hit, which in turn had an impact on the marketing potential of a whole range of materials including building materials, consumer goods and services etc. With rumours of failing banks, people started taking out their deposits from banks and instead started keeping the money within their custody. This resulted in difficult situation for banks and many banks were on the verge of going bust in UK. Owing to such circumstances, government of Iceland was also forced to intervene. Glitnir bank became the first bank to be nationalised by the Iceland government (Wardell and Satter, 2008). This trend is also quite apparent the world over in many countries including US, Saudi Arabia, China, Japan etc. in order to avoid major breakdowns in the respective economies. Now people are left with less disposable incomes, as some of the investments are stuck up in stock market, some others are gone bust with drowning banks and financial institutions. With companies also resorting to job-cuts, the disposable income levels are further going down with each passing day. People having taken loans from banks and other financial institutions started finding themselves in difficult position to payback those loans. This had a cascading effect on those banks which had earlier resorted to sub-prime lending and unreasonable lending. And banks started feeling the pressure. Northern Rock started sending out SOS signals to the government of UK. Subsequently the government started measures to nationalise the Northern Rock and pump in money

Program capstone DB4 Essay Example | Topics and Well Written Essays - 250 words

Program capstone DB4 - Essay Example Many mobile users especially in Kenya and other African countries use Google’s Mobile Payment to send money and in daily business transactions. Regulations in the telecommunication industry have also served as an entry barrier to new entrants. The telecommunications license is very expensive and this has made entry into the industry very difficult. Google Wallet has therefore very few competitors. Threats are external forces that are harmful to the organization. A threat is a major unfavorable situation in a firm’s external environment (Tuckwell, K. J. 2007). Google faces two major threats. These are lower telecommunication licenses and competitors adopting low cost technologies. If the license fee for telecommunication firms was to drop, the industries would attract more players. As a result, more competitors would come in and the large market share enjoyed by Google would reduce. Google has adopted high cost technologies for money transfer and network distribution. If competitors would adopt low cost technology, they would be able to offer services at lower prices. In case of a negative impact on Google, the company should adopt differentiation strategy to help it cope up with the competition. According to Porter (1980), differentiation may generate superior profitability because it provides insulation against competitive

Hormonal Disorders Essay Example | Topics and Well Written Essays - 500 words

Hormonal Disorders - Essay Example Also, patients with inherited defects of the body structures that produce steroid hormones, for example, hereditary adrenal hyperplasia and in particular those whose condition falls as inadequately controlled may have a high risk of adenomas. However, most adenomas do not link with an inherited sickness (Neil & Isaac, 2006). Even if adenoma stands as harmless, it has the potential to create severe health complications by compressing other structures through mass effect and by producing prodigious amounts of hormones in an unregulated, nonresponsive dependent behavior. This is referred to as paraneoplastic syndrome (Schwartz, 2002). The changes that occur in humans and cause adenoma are as follows: abnormality which comes as a result of excess production of hydrocortisone, a steroid hormone involved in reaction to stressing and energy steadiness. Adenomas that produce vast amounts of steroid hormones will cause clear symptoms. Huge amounts of hydrocortisone will cause Cushings conditions where too much mineral corticoid causes Conns conditions, and a surplus of male sex steroids creates unhealthy skin plus hair growth. Hardly ever hemorrhage can arise into adenomas and bring the pain in the flanks or back (Schwartz, 2002). Acromegaly refers to a condition that arises from the frontal pituitary gland when it produces excess growth hormones mostly at puberty (Neil & Isaac, 2006). A variety of disorders may increase the pituitarys hormone growth output, though most commonly it includes a hormone producing tumor referred to as pituitary adenoma, derived from a distinctive cell. It is true to say that the patient had acromegaly because of the symptoms the doctors found. The teenager at the age of 20 portrayed same symptoms of a person suffering from acromegaly. These symptoms stand as: enlarged hands and feet, severe headache, vision problem and

Exam Two Essay Example | Topics and Well Written Essays - 250 words

Exam Two - Essay Example The United States would introduce new war tactics such as chemical weapons and aircrafts (Foner 67). For this reason, the American troops contributed significantly to the high number of casualties and deaths resulting from the First World War. In the Second World War, the United States also played a critical role by continuing to use the tactics it had introduced in the First World War. The United States used the Second World War to gain global dominance and emerged as a superpower demanding respect from the rest of the world. America’s commitment to capitalism and its formation of allies supporting the ideology was one of the main concepts defining the cold war. The cold war period saw numerous wars and revolutions staged by communists and capitalists. In 1953 to 1968, America would become an affluent society with a rich popular culture that influenced other parts of the globe (87). America’s cultural influence in other continents was recognized well in the 1960s. In 1989, globalization became a reality a factor that saw the United States culture penetrating to multiple regions of the globe. After 2001, America’s contribution to fighting terror and its participation in the nuclear weapons debate has redefined global

Paper for international study class Essay Example | Topics and Well Written Essays - 1000 words

Paper for international study class - Essay Example Due to these many problems of war and terrorism, the United States of America has severally made interventions in countries like Iran and Iraq. These interventions have been to restore peace and tranquility in the economic resource endowed region that accounts for about 50% of all the oil consumed globally. It should be remembered that the United States foreign policy in the Mid-East dates back to the Barbary Wars in the early years of US existence. The system became more pronounced after the Second World War and has since then affected many ways in the affairs of Middle East and their relations with the West. During the cold war, the American policy aimed at curbing the influence of the Communist USSR through support to anti-communist countries in the region (Toaldo 23). In particular, US supported Israel against the Arab states that were majorly sponsored by the Soviet Union. To ensure the Western access to the Gulf oil in the 1960s and 1970s, the US became the major security patron of the Persian Gulf replacing the UK. The activities of the US in the Middle East intensified after 2001 9/11 attacks. An emphasis on counter-terrorism was declared and included in the US foreign policy. Although the relations between the US and the countries in the Middle East may be misconceived, the US has had Diplomatic relations with these countries except Iran. In 1979, the Iranian Revolution brought into power a regime that was completely anti-American derailing the relations between these two nations. The efforts of US activities in the Middle East including the most recent endeavour have been aimed at resolving the Israeli-Arab conflict and preventing the regional spread of weapons of mass destruction. These goals have been in line with the objectives of the UN Security Council that actively discourages the making and use of nuclear weapons.

History of the Cold War Research Paper Example | Topics and Well Written Essays - 1250 words

History of the Cold War - Research Paper Example The Soviet power was never able to expand much under the influence of the U.S agenda. It was under the leadership of Mikhail Gorbachev that Russia began to undergo a political change which could not be handled and thus led to a political turmoil. The United States itself did not play a direct role in the collapse of Soviet Union but it did play an indirect role in the collapse. This essay would further analyze different events which led to the occurrence of cold war (Leffle & Westad, 2010). After the World War II it was seen that the United States and Russia underwent a competition in the field of economics, race and politics to gain superiority in the world. The Cold War for Soviet Union was to take control of the communist nations under their policy whereas the United States had the aim of removal of communism from the world. The relationship of the Soviet Union and America was never to the par as the communist nation was an ally of the Germans before it attacked them. Communism wa s prevalent in the Soviet Union since its birth under the leadership of Lenin. This was followed by the rule of Joseph Stalin who further enforced communism over the states that fell under the jurisdiction of the Union. It was then that anti communist policies started to escalate in the United States creating hate amongst the masses. Yalta Conference which took place in February 1945 was start of rough relations between the two superpowers of the world. The American President at that time was Truman who was strictly against the communists and this led to the worsening of bilateral relations between the two countries. The invention of atom bomb and the use of it in the World War II created fears for the Russian government which further led to the Cold War (Painter 2002). After the victory in World War II events followed which led to the Cold War among the superpowers. The Iron Curtain Speech was delivered by Winston Churchill on March 5 1946. He urged the United States for a coalitio n against the union because of their policies against the democracy of the world. He stated that â€Å"From Stettin in the Baltic to Trieste in the Adriatic an iron curtain has descended across the Continent. Behind that line lie all the capitals of the States.... and all are subject in form or another, not only to Soviet influence, but to a very high and increasing measure of control from Moscow† (4 Gottfried). In 1946 it was found that Soviet spies were in America looking for information regarding the atomic bomb. Moreover an agreement was violated by the Soviet Union when they did not withdraw their troops from Iran because of its resources of oil. Instead a region of Iran was annexed by the Soviet Union which later came to be known as the Soviet Socialist Republic of Azerbaijan (Leffle & Westad, 2010). In the latter part of the 1950s it was seen that the Russian President got even more furious at the actions of the United States. After the World War II it was seen that se veral of the nations faced the problem of famine. It was here that the United States launched a plan known as the Marshall Plan to provide the famine struck places with food and other supplies. The foreign ministry of the Soviet Union replied to the Marshall plan in a negative manner stating it as an act sought to infiltrate the

Compensation Benefits Essay Example | Topics and Well Written Essays - 1000 words

Compensation Benefits - Essay Example I am the new Director of benefits for Lansing-Smith Corporation. I am recommending a compensation program that will hopefully retain our employees and offer those benefits that are better then other companies. It is my liability as compensation and benefit expert to conduct market pay studies, these studies decide what jobs that our company ought to pay, what benefits and incentives are suitable. I start with a clearly define job description; insure comparable market information, base pay, salary compensation, salary trend and total compensation. Then I will study salary survey data, make a few phone calls to external sources and send out complete questionnaires to companies and agencies to collect data relating to these job descriptions. The explanation will have title of job, department, who the employee reports to, a job summary and the synopsis of the necessary functions of the job. I then will accumulate my findings on a salary analysis form. "Position title, base pay, benefits such as medical, dental, vision, life, stock options, retirement benefits and additional incentives. (Appendix A & B) This will make it easy to contrast and examine information in various salary categories". With well defined job explanation and great tools to assist organize the information I can accomplish a market pay study to help our company stay spirited. The job assessment is a tool used to assess the worth of each job in our organization and in the market. With a winning job evaluation system I can make our organization's pay system evenhanded, understandable, lawfully defensible, approachable, and outwardly competitive. "I will use the job evaluations to: * Clarify job metaphors so that employees comprehend the expectations of their roles and the association of their roles to other jobs inside the organization. * Attract desirable job candidates. * Retain high-potential employees. The market assessment job will compare compensation for our organization's jobs to the marketplace rate for comparable jobs. This method necessitates precise market-pricing surveys. Market pay is the compensation paid for an exact job, including information regarding bonuses and benefits that is resolute by a continual analysis of the aggressive job market. Market pay data is a fraction of our organization's overall policy to determine evenhanded compensation. Otherwise, we may not remain spirited"(http://www.worldatwork.org). In raising a market pay study I will gain a list of companies that have positions related to our company's positions, and then I would converse job descriptions and pay ranges for every position. I will then have the market pay information needed to found and communicate employee compensation. "In reality, collecting data that precisely reflects the market rates for jobs in our organization is additional hard. Because your organization's most excellent similar jobs are likely to be those of our main competitors. As I conduct the market pay study, I keep in mind that I should use market pay data as part of the overall strategy not as the sole strategy to determine equitable compensation within our organization. Our organization's compensation values and compulsion to fair, evenhanded, and unbiased pay practices should also play a role, in addition to conducting marketplace pay studies"

Teenage Pregnancy Essay Example for Free

Teenage Pregnancy Essay In years past teen pregnancy created problems in several countries. However in the United States among teenagers, teen pregnancy rose, but there was no help from programs like the National Geographic’s channel, and Teen Mom that aired on MTV. Individuals saw a version of what might have been with cameras rolling, however if the cameras are not rolling then life takes on a different meaning. When someone is not paying for your chance at fame out in the world and your problems are exposed on television all you would have to turn to are yourself and your newborn baby. Anonymous. Issues in science and Technology, Jan 1, 2005, Vol .21, No 3 (Spring 2005), P 65-70 Retrieved April 7, 2013, from ProQuest database. This article represented the work of Sarah S. Brown and what she has done with the campaign for preventing teen Pregnancy the article was well done and depicted lots of information about Sarah work. Sarah represents the director of National Campaign for Teenage Pregnancy. The article gives an explanation of why teenagers should refrain from having sex, and it’s the best way of preventing pregnancy between teenagers. This article shows that it was peered reviewed. Malcolm, D Targeting teenage single mothers. The Lancet, Vol. 342, No. 8877 (October 16, 1993), p. 978. Retrieved April 7, 2013, from the ProQuest Database. The article was very interesting, and described that there was 45,000 single teenaged mothers in the United Kingdom in 1993, which is a growing concern for teenagers around the world and not just the United Kingdom. In th e United States the article stated that President Clinton will face challenges pertaining to women’s Health. The article also presented lots of information pertaining to the United States and the United Kingdom. This article was also peered reviewed.

Marketing Strategy for Zoo

Marketing Strategy for Zoo Introduction Malaysia has many tourist attraction places. Zoo is a place where captive wild animals and extinct animals are kept and exhibited to visitors. It brings strange and fascinating animals from far and near to the tourists. Zoo Negara literally is the National Zoo in Malaysia. It was officially opened to public in 14 Nov 1963 by our first Prime Minister, Tunku Abdul Rahman. This zoological park is located in Ulu Klang near Taman Melawati on the north-east of Kuala Lumpur which covers 110 acres of land. The National Zoo is managed by the Malaysian Zoological Society (MZS), a non-government organization. The zoo has a total of over 5137 animals from 459 species of mammals, bird, reptiles, amphibians and fish. With the time passing by, the zoo has transformed itself into an open-concept zoo with 90% of its animals are kept in spacious exhibits with having natural landscape. Another 10% of our animals are from the African and American continent. The National Zoo is 46 years now. They are wor king to make sure the old zoo concept is changed entirely and trying move forward as a well known zoo around the world. When the National Zoo has arisen as a well known zoo around the world, it will have a higher reputation and it attracts more tourists. (http://www.zoonegara.org.my/zoo.html). The Role of Marketing Marketing plays an important role within most of the organization and the society. It is an essential department in whether the organizations operate as a non-profit or for profit business. Marketing is needed to attract customers to support the zoo, raising awareness and donations. Marketing also acts as a communication between the organization and the public. It is a way of conveying the messages and changes the behavior of the people to have a better environment in the society. The purpose of marketing is to improve the perception of the society towards the zoo and transform it into a recognizable zoo worldwide. Marketing mix is a set of tools that management used to influence sales (Kotler, 2003). The 4Ps is a traditional method which is product, price, place and promotion. Product can be anything to be offered to a market for sales including services that can satisfy a customers needs and wants (Kotler and Armstrong, 2004). The national zoo has 5137 animals from 459 species of m ammals, amphibians, reptiles, birds and fishes (Zoo Negara, 2009). They had been trying to keep up with the other zoos by buying or accepting animals from across the world. The recent arrival of new animal is a male giraffe. The variety of different animals and species is what differentiate them from other local zoos. There are a few factors that affect price setting. The zoo needs to consider about competitors, the cost of running it and their objectives. Customers tend to go to the cheaper and money saving places. The zoo offers cheaper rates for the locals comparing to foreigners, groups, senior citizen and the schools. Place as defined by Kotler and Armstrong (2006) is a set of independent organizations involved in the process of making a product available for the customers. The national zoo was known as â€Å"Zoo in the Jungle† as it was located 8miles from the city and said it was too far (Zoo Negara, 2007). However, this location had been developed and a new city has b een born. People had found it an ease to go as public transports is available. Promotion is defined as sales promotion, advertising, personal selling, public relations and direct marketing (Borden, 1984). The zoo had been trying to attract more customers to increase the revenue to support the zoo. They have Savannah Walk and Zoo Negara Bear Complex to host personal functions such as birthdays and family day. They have a special Valentines Day promotion and the zoo was included in the governments program of promoting the country. Social In 2007, Zoo Negara had1608 schools which is about 78400 students to visit. The zoo is a good example place to educate those students to know more about animal knowledge. This large making profit zoo has to upgrade their system and provide more services to comply with the increasing demand. The zoo does provide guided tour on the zoo tram and this support by college and university volunteer to give more understanding for those students. This service is free of charge. Zoo Negara also has an aquarium named Akuarium Tunku Abdul Rahman (ATAR). It is one of the oldest public aquariums in this country. It provides different type of animal information to the student and the public. Zoo not only has indoor activity, they are also co-operating with external marketing team name Global Soft Marketing to organize events in Selangor schools. They offer a wide variety of program such as talks, animal appearances, coloring contest and quiz. The education department continues to receive undergradua tes from institution of higher learning or university for their practical training in the zoo. The zoo is the place for them to do their undergraduate and post-graduate research thesis. This is more convenient for them as the zoo has many varieties of animals and the tools for it are available. The education department also has responsibility in organizing monthly seminar. They can invite universities and schools to attend these sponsored seminars which are open for public. Topics that have been covered in year 2007 include â€Å"The Global Amphibian Decline†, â€Å"Animal Management An Islamic Perspective†, â€Å"Save the Synchronous Fireflies†, â€Å"Hand Rearing of Hyenas† and many more. Zoo Negara has a Veterinary Hospital to take care of the animals and thus it gives the students great opportunity to do research from the lab. Economics Zoo Negaras income had increased significantly in year 2007, 10.49 million compare with 9.13 million in year 2006. It showed that the Zoo Negara contributed in improving the economics of the country and earning money for government. Besides that, they used manpower to upgrade their system or service. This will decrease the percentage of unemployment. Zoo Negara promotes Valentines Day celebration too where registered couples were taken for a visit around the zoo and then for a set dinner in the vicinity.This will attracts more visitors from foreign country to have this chance to experience the Valentines Day with a different and yet unique environment. This is one of the steps taken by the zoo management to increase the revenue and contribute to the countrys income. Besides that, Night Zoo also aids in improving the economic because of foreign visitor especially if the zoo co-operate with the travel company to create interesting tourists packages. Zoo Negara is included in the Progra m Zoom 2009, Malaysia. One of the reasons why are the zoo is included because it is an important heritage of Malaysia. It is getting famous as it is being promoted by the Government of Malaysia. This promotion comes with a name called Fun with Nature and also offers Zoo Negara loyalty card. Customer The zoo develops a certain target market, demographically, in terms of age, generation and occupation. The zoo now mainly markets itself to the younger generations or working families. Now the zoo has a purpose in their target markets, usually on younger generation (generation X, Y and Z), this is to educate them on the natural habitat of flora and fauna as they are the next in line to manage the community. In actual fact, younger generations bring a big impact in increasing the sales per annum of the Zoo. Without children and teenagers, parents might not even find the reason to pay a visit to the Zoo. A recent activity has begun attracting locals to the zoo, stated in the article http://thestar.com.my/metro/story.asp?file=/2009/11/27/central/5109363sec=central . This article also stated that a survey was conducted due to a poor number of visitors in the year 2006. It was concluded that many local visitors found the entry fee of the zoo was too expensive. The recent price slash down to 50%, had a positive impact on the number of visitors. However, over 70% of the visitors are locals not foreigners. On the other hand, the Zoo has worked in conjunction with the KL HoHo Bus (Hop on and Hop off), this bus makes various stops at tourist destinations area around Kuala Lumpur including the Zoo Negara. The article also stated that ticket price has increased few months back, due to in lack of contributions from the government and sponsors. 80% of the ticket sales go straight into the zoos finances. Overall in terms of meeting customers needs, the zoo is not up to par yet. It only focuses on local visitors while casting the foreigners aside, special rates for visiting families and the ease of transportation should be implemented for both visitors. Visitors play an important role in the Zoos development. If there are lesser visitors, it will result in smaller turnover. When turnovers are smaller, funds might be insufficient to support and manage the Zoo. In event of this, the animals might not have enough to eat or they may not be able to do maintenance to attract more visitors. Competition Competitions among the other zoos located in Malaysia are rather steep. The Zoo Negara, Kuala Lumpur has a better location and in terms in size, it out beats the other zoos in Malaysia. As the Zoo Negara is the biggest zoo in Malaysia, so they are able to keep more species of animals compared to the other zoos, example the Zoo Malacca or the Zoo Taiping and Night Safari. A smaller zoo does bring an impact because they cannot compete with the other bigger zoos to care for more animals and also to cater to visitors need. Partnerships with other tourist attraction companies made a positive impact on the zoo. Such as the partnership with the Kuala Lumpur HoHo Double-decker bus, helps the locals and foreigners to access the zoo with ease, this scenario is stated in the article http://thestar.com.my/metro/story.asp?file=/2009/11/27/central/5109363sec=central. Even though there is a price competition between the zoos in Malaysia are incomparable because the entry fee of Zoo Negara is pricie r than other the zoos, Zoo Negara still manages to attract tourists by conducting various activities such as zoo marathon, photo competitions and fishing competitions. This gives the zoo a leg ahead from the others, not only attracting youths but also adults. Zoo Negara manages to sustain its differentiation for a long period of time by coming up with packages and discounts while maintaining its position within the market which is stated in http://www.mymalaysiablog.com/malaysia-zoom-zoo-negara-and-visit-zoo-negara-year-2009/ . Therefore, prices of the tickets for sale have to be more reasonable to fulfil the requirements of visitors hence to lower impact brought to the zoo. References Philip Kotler, 2003, Marketing Insights From A to Z: 80 Concepts Every Manager Needs To Know, John Wiley Sons, USA Philip Kotler Gary Armstrong, 2004, Principles of Marketing, 10th Edition, Pearson Education, USA Philip Kotler Gary Amstrong, 2006, Principles of marketing, 11th Edition, Pearson International, USA Zoo Negara, 2007, A Journey Through Time, retrieved on 30th December 2009, from http://www.zoonegara.org.my/Microsoft%20Word%20-%20Journeythroughtime.pdf Neil. H. Borden, 1984, The Concept of Marketing Mix, Journal of Advertising Research, 1 (9), 2-7. Zhin, C.M., (2009) ‘Special Discounts for Locals at Tourist Spots, The Star Online, 27th Nov. [Online] (Accessed : 20th Dec 2009) Available at :http://thestar.com.my/metro/story.asp?file=/2009/11/27/central/5109363sec=central%20. Malaysia Zoom! Zoo Negara and Visit Zoo Negara Year 2009, (19th Jan 2009). [Online] (Accessed : 20th Dec 2009) Available at :http://www.mymalaysiablog.com/malaysia-zoom-zoo-negara-and-visit-zoo-negara-year-2009/

Battle of Gen X and Gen Y Essay -- essays research papers

The Battle of Gen X and Gen Y There ¡Ã‚ ¦s no doubt about it, the newest diversity issue in the workplace is age diversity. Many organizations have finally figured out how to recruit young talent only to watch them drive down a collision course with seasoned employees over issues like work ethic, respect for authority, dress code and every work arrangement imaginable. And they're not sure what to do about it.   Ã‚  Ã‚  Ã‚  Ã‚  With this paper, I decided to take this concept because of the people that I have to work with on a continual basis. They are usually people from the Generation X trying to communicate with Generation Y. Just the other day I heard from someone I am working with,  ¡Ã‚ §Those god d*&# young kids don ¡Ã‚ ¦t want to work. Then they have to ask  ¡Ã‚ ¥Why do I have to learn this anyways? ¡Ã‚ ¦Ã‚ ¡Ã‚ ¨ I just sit back, smile, and think to myself there has to be an easier way in getting the information highway open to people no matter what the age. Good communication skills are essential to get any message across and there are many times our verbal and written messages are not received and interpreted as intended. That is why I chose to look at the Generations of X and Y. I first had to define what a generation is. A generation, loosely defined, is a group of people who can be demographically identified by biological trends and have shared experiences (Stephens Generation X Site, 2004). I did a little research first on the Generation Y babies (1980-1994). These young adults are in a league all their own. This generation has a hopeful outlook, a determined work ethic, and gets turned off by promiscuity (Mcai-mn.org, 2004). This generation also likes a direct communication approach. No surprise, they get along well with the over sixty generation. They have a global perspective, and this may be due to the pace of technological change in the last twenty years that promotes communication without barriers. When you look at this group closer, they are able to adapt rapidly, innovate constantly, accept others easily and rebound quickly. They have the time, tools, and the talent to create a better world and better results. Now those Generation X ¡Ã‚ ¦s have there own fond little quirks too! They were brought up on television, Atari 2600s and personal computers. They are the generation that was raised in the 1970s and 1980s, and saw this country undergo a selfish... ... 30 years of age. Considering that the average starting salary of a college graduate in 2000 hovered around $38,000, while more and more organizations are figuring out ways to flex schedules, work locations, and job descriptions, Gen Yers may be more realistic than those who scoff at their ambition. I haven ¡Ã‚ ¦t found out yet if it has worked or not. I am sure hoping it is because when researching this topic it brought me to my own realizations on what I expect. I need to place more value on asking people what they expect instead of placing my own biases on what I think they want. Reference Page Business Week Online Official Website. Managing Generation X ¡XPart One on September, 2001. Retrieved on March 5, 2004 from http://www.businessweek.com/smallbiz/content/sep2001/sb20010928_113.htm Jennifer Jochim, Outpost Contributor. Reality shreds myths about Gen X. Retrieved on March 5, 2004 from http://www.jour.unr.edu/outpost/specials/genx.overvw2.html MCIA official website. Retrieved on March 5, 2004 from http://www.mcai-mn.org/resources/articles_generations_0412.html Stephen ¡Ã‚ ¦s Generation X site. Retrieved on March 5, 2004 from http://users.metro2000.net/~stabbott/genxintro.htm.

Environmental Activism Essay -- essays research papers

1. The large mainstream environmentalism groups started to compromise too much with regulatory agencies and bureaus, starting with the Glen Canyon Dam project. This began an estrangement with the mainstreams that culminated in the rise of more militant groups like Earth First! Glen Canyon represented what was fundamentally wrong with the country's conservation policies: arrogant government officials motivated by a quasireligious zeal to industrialize the natural world, and a diffident bureaucratic leadership in the mainstream environmental organizations that more or less willingly collaborated in this process.The mainstream environmental groups and government held the premise that mankind should control and manage the natural world. The radicals held that our technological culture with its intrusions on natural world had to be curtailed, perhaps even undone, to keep the ecology of this planet and our role in it viable. It marked a shift from a rearguard strategy (mainstream) to protect wilderness to an affirmative attempt to roll back the artifacts of civilization, to restore the world to the point where natural processes such as the flow of rivers could continue.The mainstream environmental movement is now perceived by many as out of touch with people's deep concern about environmental degradation, has become systematized. The activists use approaches such as industrial vandalism or "ecotage" to foster dramatic results. Some other methods employed are tree spiking, tree sitting, road blockading, demonstrations, tree pinning, ship sinking, dam breaking and outright terrorist-type sabotage (bombing power stations, bridges, power line, etc.) There may be some complimentary results of the efforts of both mainstream and radical groups. The large environmental organizations, while denouncing the radical's confrontational activities, have then been able to use their ample finances to take the campaign to Congress or the courts with the impetus of public support the radicals generated. 2. With Soule's quote, including "Vertebrate evolution may be at an end" it means that the civilization complex has lost its reference point by overwhelming the natural processes it has always used to define itself. The otherness of nature is disappearing into the artificial world of technology. As the environmental crisis worsens, we can expect increased att... ...of civilization's citizens.' Industrial man and the industrial society may be the most deleterious and unsustainable economic system the world has ever seen, since it constantly eats into the ecological systems on which it depends.We are beginning to realize just how costly a system it is as the health and cleanup bills from years of environmental abuse come due. Not surprisingly, those who benefited most from the extravagant rise of the industrial economy have done their best to pass the burden on to others: the poor, the unwary, or the next generation. Industrialism is perhaps the greatest pyramid scheme in history.The role that industrial man must take for the ultimate survival of the natural world is that he must take the action to slow and reverse human population growth . There are ecological limits to how many people can live in dignity on this planet; to quibble over whether that line has yet been crossed is to invite a game of ecological brinkmanship that there is no nee d to play. And if human population has not exceeded carrying capacity, the arguments of the humanist critics leave out the whole question of the effect present population levels have on the nonhuman world.

Amrita Pritam :: essays research papers

Amrita Pritam (born 31 August 1919) is a household name in the Punjab, being the first most prominent woman Punjabi poet and fiction writer. After partition she made Delhi her second home. She was the first woman recipient of th Sahitya Akademi Award, the first Punjabi woman to receive the Padma Shree from the President of India in 1969. Though critical of the socialist camp, her works were translated in all the east European languages including French, Japanese and Danish. Mehfil, a quarterly from Michigan State University published an issue on her works. She got Jananpeeth award in 1982 for her lifetime contribution to Punjabi literature. She received three D Lit degrees from Delhi, Jabalpur and Vishva Bharti Universities in 1973 and 1983 respectively. Inspite of her poor health, she is still active writing and editing a monthly magazine in Punjabi Nagmani. Ode To Warris Shah - Amrita Pritam Roman version by Amritjit Singh Translated by Darshan Singh Maini aj aakhan waaris shah nooN kito.n qabra.n vicho.n bol! te aj kitab-e-ishq da koi agla varka phol! ik roi si dhii punjab dii tuu likh-likh mare vaiN aj lakkha.n dheeyan rondian tainuu.n waaris shah nooN kahaN! uTh darmandaN diaa dardiiaa uTh tak apNa punjaab! aj bele laashaa.n vichiiaa.n te lahu dii bharii chenaab! kise ne panja paaNia.n vich dittii zahir rala! te unhaa.n paaNiaa.n dharat nuu.n dittaa paaNii laa! jitthe vajdii phuuk pyaar di ve oh vanjhli gayi guaach ranjhe de sab veer aj bhul gaye usdi jaach dharti te lahu vasiya, qabran payiyan choN preet diyan shaahazaadiiaa.n aj vich mazaaraa.n roN aj sab 'qaido' baN gaye, husn ishq de chor aj kitho.n liaaiie labbh ke waaris shah ik hor aj aakhan waaris shah nooN kito.n qabra.n vicho.n bol! te aj kitab-e-ishq da koi agla varka phol! English Translation (This translation is taken from book in English by Darshan Singh Maini called STUDIES IN PUNJABI POETRY) I say to Waris Shah today, speak from your grave And add a new page to your book of love Once one daughter of Punjab wept, and you wrote your long saga; Today thousands weep, calling to you Waris Shah: Arise, o friend of the afflicted; arise and see the state of Punjab, Corpses strewn on fields, and the Chenaab flowing with much blood. Someone filled the five rivers with poison, And this same water now irrigates our soil. Where was lost the flute, where the songs of love sounded? And all Ranjha's brothers forgotten to play the flute. Blood has rained on the soil, graves are oozing with blood, The princesses of love cry their hearts out in the graveyards.

Economy and Critical Thinking Essay

1. The purpose of antitrust policy is to promote __competition among firms_____, which leads to lower __price for customers______. Explain why this is so? The purpose of antitrust policy is to promote competition, which leads to lower prices. If a company had the power of price control that comes with being a monopoly, they would profit by picking the quantity/price that equals the highest revenue for their company. This would be likely a lower quantity and higher price than would prevail if there was competition. Combining operations could lead to greater efficiency. Cost savings could come by combining HR or accounting depts. The main problem with cost savings is that a monopoly does not have the pressure to operate efficiently. 2. Assume a healthy baseball pitcher is worth $5 million per year to his team, compared to only $1 million for an unhealthy one. According to a baseball executive, â€Å"If my assumptions are correct, our team is willing to pay a maximum of $3 million for a pitcher in the free-agent market.† What are the executive’s assumptions? Are these assumptions realistic? The executive is assuming that there is asymmetric information out there about certain pitchers, meaning that the team that is â€Å"selling† the players has more information on his health than the uninformed buyer, the executive. So a reasonable assumption is that the executive will split the difference in the mixed market and pay the average, which is $3 million. The executive does have realistic assumptions, simply for the fact that he has asymmetric information, and is not fully notified of the players’ injury status. 3. Imperfect information can go both ways. What are some examples (your own, not from the text) of market situations in which the seller has more information than the buyer and some examples in which the buyer has more information than the seller? One example where the seller knows more than the buyer would be when you are purchasing a house, the buyer does not know if there are any problems with the foundation or roofing or if all the appliances work well or will continue to work well. The seller does know, because they have lived there long enough to know what is in good shape and what is in bad shape on the  house. An example of the buyer knowing more than the seller is in the antique market, because the buyer may know more history about what they are buying than the seller. The seller may not have put as much time into researching the products. 4. Critical Thinking: All states, of which I am aware, require automobile owners to insure their vehicle. Yet, studies show that having insurance actually increases the likelihood of an accident and increases the likelihood of a car / bicycle accident. Discuss why this is so. Who is protected and who is harmed by required automobile insurance? The reason that having insurance increases the likelihood of an accident is due to the moral hazard associated with car insurance. This is a situation in which one side of an economic relationship takes undesirable or costly actions that the other side cannot observe. For instance, Mary’s car insurance company doesn’t know that she occasionally texts while driving because they can’t physically see her driving. Mary does this because she assumes that if anything happens, she is insured and she will be able to financially cover the costs of any accident. It takes the responsibility off of Mary (slightly) and puts it on the insurance company which makes Mary act more recklessly. The person driving the vehicle is somewhat more protected because of insurance. They are able to financially cover losses to other drivers due to their negligence and risk taking. However, the other drivers on the road and the pedestrians that may be out walking are harmed by this added moral hazard because, let’s face it, all the insurance in the world won’t bring someone back if Mary is texting and driving and kills them.

“Homeless” by Anna Quindlen Essay

In this story â€Å"Homeless† Anna writes about analyzing what homeless don’t have and to look at them differently, it all started by a women named Ann and there she had realized of the homeless. She, Quindlen, knows what Ann is talking about how home is very meaningful, I also understand. Hopelessly Quindlen terminates that our faculty of being home has adjusted. During the time, I originally discord with Anna that the homeless are the one to give tender feelings. She convinced us to focus on what they needed other than who we think they should be. Feeling that she had pulled my strings at the beginning by reason of she decided upon as her homeless person not a crazy lady but a woman she had met at the Port Authority terminal that claimed that she’s not really homeless. Ann pulls out a photo but not a weapon I sensed Quindlen had ambushed me. I admit that â€Å"Home is where the heart is at† after all I also eulogize my 2 bedroom apartment that is occupied by nine people. Yet it keeps us secured and stable. Home is where memories are made, kept and given. The homeless that I’ve seen are mostly men walking around asking for money most of them don’t have card-boards to live in. They seem to scare me. I’m afraid that one of these days they’ll abduct me and maybe I’ll end up spiritless. When mother and I go for a walk in the area of East Los Angeles I hold her close to me, we’re both constantly on guard because the homeless are everywhere. I feel like running home where I can hide and have protection. In one’s view, a person can’t be fulfilled without a permanent home for many cases. A person without a permanent home is similar to not living. If it’s a temporary home then the person would be frustrated for the reason that he or she won’t be able to live in a home for long and wants to have a life where she or he can keep inviting guests and have a home where that person will be able to do anything. On the other hand, if it is not a permanent home nor a temporary home this is an incomparable situation seeing that a person who is homeless isn’t achieving anything and not experiencing how it feels to have a home. Seeing others eating well, dressing well, having a healthy life is not making the homeless feel satisfied for what they have-not. Assuming that Quindlen’s essay was about how the homeless require a home alike any other human, this case which I acknowledge here and now, the purpose can do more than that an unimaginable home where a person can confidentially do anything just plenty that we need to produce the homeless. Quindlen mentions however she does not adjust on those who prevent shelters because of personal reasons they have been through the past. We should know their needs as well. And we need to consider providing a place free of fear for those who, instead of wanting to paint a room blue, would like to read a book or watch a movie on TV. I agree, that home is everything, Ann needs a home that she can call her own, but to be a compassionate people, we should take the time to understand and help even those who don’t have pictures of yellow houses in their soiled bags.

Principles of Marketing Exam Notes

Principles of Marketing Study Guide Mid-term Exam Fall 2012 Chapter 1 1. What is Marketing? a. The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on society in general. 2. Marketing requires Product, Price, Place and Promotions decisions. b.The four Ps, or marketing mix, are the controllable set of activities that the firm uses to respond to the wants of its target markets. 3. What is value-based marketing? a. Value reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives. In a marketing context, customers seek a fair return in goods and/or services for their hard-earned money and scarce time. They want products or services that meet their specific needs or wants and that are offered at competitiv e prices. 4. Marketing Impacts Various Stakeholders . Supply chain partners, whether they are manufacturers, wholesalers, retailers, or other intermediaries like transportation or warehousing companies, are involved in marketing to one another. Manufacturers sell merchandise to retailers, but the retailers often have to convince manufacturers to sell to them. 5. Marketing Enriches Society * Our people: Committed to excellence, passionate about achieving our goals, eagerly embracing new challenges. * Our strategy: Focused and consistent, delivers sustainable and dependable performance. Our business model: Resilient and proven, relevant in all economies, drives long-term health of the company. * Our brands: Recognized and loved around the world, in strong categories, responsive to advertising and brand building. Chapter 2 6. What is a Marketing Strategy? d. Identifies (1) a firm's target market(s), (2) a related marketing mix—its four Ps—and (3) the bases on which the fi rm plans to build a sustainable competitive advantage. 7. Building a Sustainable Competitive Advantage e. An advantage over the competition that is not easily copied and thus can be maintained over a long period of time.A competitive advantage acts like a wall that the firm has built around its position in a market. This wall makes it hard for outside competitors to contact customers inside—otherwise known as the marketer's target market. 8. The Marketing Plan f. a written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or proforma income (and other financial) statements.The three major phases of the marketing plan are planning, implementation, and control. g. Step 1 of the planning phase. The part of the strategic marketing planning process when marketing executives, in conjunction with other top managers, (1) define the mission or vision of the business and (2) evaluate the situation by assessing how various players, both in and outside the organization, affect the firm's potential for success. , marketing executives, in conjunction with other top managers, define the mission and/or vision of the business. (Step 2). In the implementation phase.The part of the strategic marketing planning process when marketing managers (1) identify and evaluate different opportunities by engaging in segmentation, targeting, and positioning (see STP) and (2) implement the marketing mix using the four Ps. , marketing managers identify and evaluate different opportunities by engaging in a process known as segmentation, targeting, and positioning (STP) (Step 3). They then are responsible for implementing the marketing mix using the four Ps (Step 4). Finally, the control phase. The part of the strategic marketing planning process when managers evaluate the erformance of the marketing strategy and take any necessary corrective actions. Entails evaluating the performance of the marketing strategy using marketing metrics and taking any necessary corrective actions (Step 5). 9. Growth Strategies h. A market penetration s growth strategy that employs the existing marketing mix and focuses the firm's efforts on existing customers. Such a growth strategy might be achieved by attracting new consumers to the firm's current target market or encouraging current customers to patronize the firm more often or buy more merchandise on each visit. i.A market development growth strategy that employs the existing marketing offering to reach new market segments, whether domestic or international. International expansion generally is riskier than domestic expansion because firms must deal with differences in government regulations, cultural traditions, supply chains, and language. j. Product development growth strategy that offers a new product or service to a firm's current target market. k. A diversification gr owth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve.Diversification opportunities may be either related or unrelated. In a related diversification growth strategy whereby the current target market and/or marketing mix shares something in common with the new opportunity. In other words, the firm might be able to purchase from existing vendors, use the same distribution and/or management information system, or advertise in the same newspapers to target markets that are similar to their current consumers. l. In an unrelated diversification growth strategy whereby a new business lacks any common elements with the present business.Unrelated diversifications do not capitalize on core strengths associated either with markets or with products. Thus, they would be viewed as being very risky. Chapter 3 10. Why People Act Unethically m. All of us vary in the way we view more complex situations, depending on our ethical understan dings. 11. Ethics and Corporate Social Responsibility n. Corporate social responsibility refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. o.This notion goes beyond the individual ethics that we've discussed so far, but for a company to act in a socially responsible manner, the employees of the company must also first maintain high ethical standards and recognize how their individual decisions lead to optimal collective actions of the firm. Firms with strong ethical climates tend to be more socially responsible. 12. A Framework for Ethical Decision Making p. 13. Integrating Ethics into Marketing Strategy q. Marketers can introduce ethics at the beginning of the planning process simply by including ethical statements in the firm's mission or vision statements. . In the implementation phase of the marketing strategy, when firms are identifying potential markets a nd how to successfully deliver the 4Ps to them, firms must consider several ethical issues. Chapter 4 14. The Immediate Environment s. t. In the immediate environment, the first factor that affects the consumer is the firm itself. Successful marketing firms focus on satisfying customer needs that match their core competencies. Competition also significantly affects consumers in the immediate environment.It is therefore critical that marketers understand their firm's competitors, including their strengths, weaknesses, and likely reactions to the marketing activities that their own firm undertakes. Few firms operate in isolation. For example, automobile manufacturers collaborate with suppliers of sheet metal, tire manufacturers, component part makers, unions, transport companies, and dealerships to produce and market their automobiles successfully. Parties that work with the focal firm are its corporate partners. 15. Macro-environmental Factors u. Macro environmental factors Aspects o f the external environment that ffect a company's business, such as the culture, demographics (age, gender, and race), social issues, technological advances, economic situation, and political/regulatory environment. 16. Corporate Social Responsibility v. Chapter 5 17. The Consumer Decision Process w. x. 18. Factors Influencing the Consumer Decision Process y. The consumer decision process can be influenced by several factors. First are the elements of the marketing mix, which we discuss throughout this book. Second are psychological factors, which are influences internal to the customer, such as motives, attitudes, perception, and learning.Third, social factors, such as family, reference groups, and culture, also influence the decision process. Fourth, there are situational factors, such as the specific purchase situation, a particular shopping situation, or temporal state (the time of day), that affect the decision process. 19. Involvement and Consumer Buying Decisions z. Consumers engage in two types of buying processes/decisions depending on their level of involvement: extended problem solving for high-priced or risky goods; and limited problem solving, which includes impulse buying and habitual decision making. {.Involvement is the consumer's interest in a product or service. Chapter 6 20. B2B Markets |. 21. The Business to Business Buying Process }. 22. Factors affecting the Buying Process ~. The Buying Center i. The buying center is a group of people typically responsible for the buying decisions in large organizations. Participants can range from employees who have a formal role in purchasing decisions (i. e. , the purchasing or procurement department) to members of the design team that is specifying the particular equipment or raw material needed by employees who will be using a new machine that is being ordered.All these employees are likely to play different roles in the buying process, which vendors must understand and adapt to in their marketing an d sales efforts. ii. One or more people may take on a certain role, or one person may take on more than one of the following roles: (1) initiator: The buying center participant who first suggests buying the particular product or service. , the person who first suggests buying the particular product or service; (2) influencer: The buying center participant whose views influence other members of the buying center in making the final decision. the person whose views influence other members of the buying center in making the final decision; (3) decider: The buying center participant who ultimately determines any part of or the entire buying decision—whether to buy, what to buy, how to buy, or where to buy. , the person who ultimately determines any part of or the entire buying decision—whether to buy, what to buy, how to buy, or where to buy; (4) buyer: The buying center participant who handles the paperwork of the actual purchase. the person who handles the paperwork of t he actual purchase; (5) user: The person who consumes or uses the product or service purchased by the buying center. , the person who consumes or uses the product or service; and (6) gatekeeper: The buying center participant who controls information or access to decision makers and influencers. , the person who controls information or access, or both, to decision makers and influencers. . Organizational Culture iii. ———————————————— A firm's organizational culture reflects the set of values, traditions, and customs that guide a firm's employees' behavior. The firm's culture often comprises a set of unspoken guidelines that employees share with one another through various work situations. . Buying Situations In a new buy a purchase of a good or service for the first time; the buying decision is likely to be quite involved because the buyer or the buying organization does n ot have any experience with the item.A modified rebuy refers to when the buyer has purchased a similar product in the past but has decided to change some specifications, such as the desired price, quality level, customer service level, options, or so forth. Straight rebuys refers to when the buyer or buying organization simply buys additional units of products that have previously been purchased. A tremendous amount of B2B purchases are likely to fall in the straight rebuy category. Chapter 9 23. The Marketing Research Process . The first step is to define objectives and research needs, which sounds so simple that managers often gloss over it.But this step is crucial to the success of any research project because, quite basically, the research must answer those questions that are important for making decisions. In the second step, designing the research project, researchers identify the type of data that is needed, whether primary or secondary, on the basis of the objectives of the project from Step 1, and then determine the type of research that enables them to collect those data. The third step involves deciding on the data collection process and collecting the data.The process usually starts with exploratory research methods such as observation, in-depth interviews, or focus groups. The information gleaned from the exploratory research is then used in conclusive research, which may include a survey, an experiment, or the use of scanner and panel data. The fourth step is to analyze and interpret the data and develop insights. The fifth and final step is to develop an action plan and implementation. Although these steps appear to progress linearly, researchers often work backward and forward throughout the process as they learn at each step. 4. Secondary Data and Primary Data . Primary: Data collected to address specific research needs. . Secondary: Pieces of information that have already been collected from other sources and are readily available. 25. Explor atory Research . Attempts to begin to understand the phenomenon of interest, also provides initial information when the problem lacks any clear definition. 26. Conclusive Research . Provides the information needed to confirm preliminary insights, which managers can use to pursue appropriate courses of action.

Different Factors That Contribute to the Growth and Failure

THE IMPACT OF DIFFERENT FUNDAMENTALS OF FILM IN THE SUCCESS OR FAILURE OF THE INDUSTRY 1) Introduction The Film Industry is an important vehicle for social, cultural, political and economic development because a well nurtured film industry can be a major source of employment and an effective tool and platform for the cultured expression of the people. The industry can also promote a country’s potential as an investment and tourist destination and as an advocacy tool and shaper of opinion; film can in itself be used to effectively demystify cultural and ethnic differences by using it to promote integration and unity of people.Film is not only a tool for information and entertainment but also a powerful communications instrument for national integration, for social and economic development and for the exploitation, preservation and further enrichment of cultural heritage. By writing this paper I intent to find out the different factors that contribute to the growth and failure o f the film industry in general. This in turn helps the current students learning film production and those already in the film business because they can improve or learn from the shortcomings of the current methods.The audience will also benefit from this because they get to appreciate what it entails to produce a film. (1. 2) Background The Kenyan film industry has improved drastically from the hay days of only using one editing suite for the whole country and not using top notch equipment. People have become creative and innovative with the development and advancement in technology. Although these benefits reside on our side, there are some challenges that decline the growth of film industry. Capital and Finance:In order to produce good quality films we need a large amount of capital for the production and marketing. Good quality films need a large amount of capital for production and marketing just like we observe from our Hollywood counterpart where millions of dollars are spent in production and marketing and this makes their films unbeatable with quality in the film market. The production of a film requires lots of traveling, costume designing, hiring of affiliate partners like production houses among other expenses incurred during the whole production process.Before a movie appears on your screen or a cinema hall, it goes on a very long process which might take a period of more than one year, during this whole period the actors and actresses need to satisfy their daily needs and hence they are signed a contract in which they are paid. All these require a large amount of capital which is still a scarce in many Kenyan industries. Limited creativity: One important factor in finding Kenya’s film voice comes in the very first stages of a film: telling the story. Sitati (2008) explained that attention to cinematic storytelling is the key:That's been our biggest challenge here.We have excellent stories being told, but sitting and formulating a story and creatively bringing out the true aspect of what it is you want to bring out, that's what is lacking. We have excellent cameramen, but it's important to have a creative story. The few films that have been produced locally lack enough creativenesses in the storyline and the production itself. Creativity is a quality that makes a product distinguishable from others because of its uniqueness, and when it lacks, the whole project is incompetent. Market: Another challenge explored in this study focuses on what to do with a film once it has been completed.The market for African films is still a way too far from reaching a climax where it tops the film charts across the globe with Nigeria struggling. This makes the movies outdated before making a major sale in the market; sometimes the cost of production overtakes the amount of sale. For a Kenyan film to find an audience, both within Kenya and without, it needs to be irresistibly good. This is an inevitable consequence of the development o f the Kenyan film industry. Beginning with a solid foundation in film education, the films to come from Kenya’s educated filmmakers can’t help but eventually be deserving of international attention.A great film will get noticed. Film policies: The policies governing the film industry in Kenya have restricted the production of certain films example Otto The Blood Birth, a film produced in Kenya by Kenyans was banned even before its release to the market simply because it was a genre type horror. This demotivates local and international film makers who had a potential of investing in this industry. Piracy: Piracy is a global issue affecting software and film industry all over the world. In Kenya, music and other entertainment productions have severely suffered this crime which is way too far to be stopped.As the World Story Organization sees it, it starts with education in the principles of storytelling with the language of film, embedded in the indigenous life and cultu re of the people: better stories being told better. As Kenya’s film industry organizes itself, it will lead to greater opportunities and happy filmmakers, drawing the attention of local businesses, rewarding them for taking a risk in investing in Kenyan film. These stories will lead to memorable, distinctly Kenyan films that will be irresistibly good, garnering attention even beyond Kenya’s borders.As the industry grows more secure, so will the audience following the product. A film made in Kenya will be able to be relied upon to provide quality, unique, challenging, noteworthy, and important films as time goes on. This should be the vision for a self-sustaining, indigenous film industry in Kenya. 1. 3 Problem Statement The overall research problem addressed in this study is that despite having all the relevant facilities and equipments to make beautiful work we are still lagging behind. We have had exposure to film for about 60 years but e haven’t taken the adv antage of this and compete against the big guns. The main problem is that people enter into film with their mind set that they will be making money and become millionaires, they should first see it as a passion because it might reach a time that they will have to do free stuff for people and do other extra jobs so as to make ends meet. This in turn makes them quit half way. 1. 4 The Purpose of the Study The purpose of this study is to find out the different factors that contribute to the growth and failure of the film industry in general.This in turn helps the current students learning film production and those already in the film business because they can improve or learn from their mistakes. The audience will also benefit from this because they get to appreciate what it entails to produce a film. 1. 4. 1 the objectives of the study are: 1. To determine the main factors that lead to the success or failure of the film industry in general 2. To establish interventions of helping the industry to grow 3. To find out the effects of this factors in the growth of the industry. (1. ) Significance- here state specific beneficiaries and how they benefit i. e students, government , policy makers etc The significance of this study is to help in the improvement of the industry not that the industry is in shambles but to help in the improvement of the small areas that need improvement. (1. 6) Scope The study is to investigate the impact of different fundamentals of film in the success or failure of the industry in Multimedia University College of Kenya. (1. 7) Limitations and Delimitations Due to time limits on the study, however, the population was restricted to the school, MMU.Because the majority of studies concerned with the aspect of the situation needed to be addressed more with the media students than with any other respondents so as to determine the problem. (1. 8) conceptual framework The major yardstick used to measure the successful output of the industry is the number of productions that are done in a year. We still don’t have the 40% of local content in our television even though we have the best quality of equipments in the country. The input into the production process includes the audience, creative work, capital. The study seeks to establish the best way we can help the industry to move forward.

Stratification of Education Essay Example | Topics and Well Written Essays - 500 words

Stratification of Education - Essay Example According to Pierre Bourdieu, low income families lack enough to offer for their sons and daughters to use as other learners from affluent families. The best they can do is to offer good counsel and encouragement regarding the issue of education and lack of finances. The children might not get sufficient education because of lack of adequate resources or send them to higher institutions of learning like universities as would richer families. He also argues that lower middle class does emphasize on the values of education given the school does offer them a chance to achieve all they want through mixing of values from cultural prestige and social classes. An elimination process does occur in the time spent in school for getting of education. Chances of entering higher institutions of learning do vary depending on social classes. The son of a company manager has an 8 time likelihood of getting to university, as that of an agricultural worker, and forty times as that of a factory worker and twice as that son or child of an employee in a very low salaried grade of a staff. A family does transit either directly or indirectly to the children of that family. This means that children from low income families have a lesser likelihood of acquiring education because of the income disparity in the society. Middle class children get exhortation and encouragement from their families regarding school work but get an ethos of moving on and being ambitious in the society. Individuals without education that is sufficient become burdens to the society because financially they feel impacted. They will always want to live on others and spend what they have not worked for. The society feels a pinch because of such individuals given they play a negative role in building the society. In most cases, they strain the meager resources and finances that those who attended school have. This makes them be parasites, not only to

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Gandhi (1982) Movie analysis not review attempt to dissect the films approach to its historical matter - Essay Example The opening statement of the film, – "No mans life can be encompassed in one telling. There is no way to give each year its allotted weight, to include each event, each person who helped to shape a lifetime. What can be done is to be faithful in spirit to the record and try to find ones way to the heart of the man" – shows the respect of Attenborough to Gandhi and a glimpse to the way he is going to present Gandhi’s legendary freedom movement. The director resorts to a flash back mode in this film. After portraying the last episodes in Gandhi’s life, he then moves on to sketch the life of Gandhi as a young barrister in Africa. Gandhi faces the first bitter experience here in Africa while travelling in the first class train compartment. Though he possessed the reservation ticket, he was thrown out of the train due to the fact that the first class is reserved for the Europeans. He had to spend the whole night on the cold railway station platform and realized that such humiliations and discriminations are quite common in Africa and therefore he decides to retaliate against it. He says, â€Å"We are children of God and members of the Empire.† This incident acts as a stimulus for Gandhi to conduct various protests against social injustices. The film then shows Gandhi’s return to India after having some success in his endeavors. The Indian National Congress party welcomed Gandhi to India and insisted him to travel through the country and identify the real suffering of the ordinary people. After witnessing them, he continues his protestations against injustices in India where is treated as a national hero. But things were not easy for Gandhi as he had to confront with many problems from the British Empire. The film links the important incidents in Gandhi’s life. Gandhi is often jailed as a result of his disagreement with the British authority on several matters. He goes on a hunger strike in order to react against the

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To what extent does the current law afford victims of domestic abuse effective protection and support - Essay Example The 2004 Act is not restricted to just protecting previously married partners. The Act has repealed s4 which required the courts to have regard to the non-married status of cohabitants when making decisions in respect of domestic violence incidents . Legislation on domestic violence is not just limited to couples who have lived together as man and wife or as a cohabiting couple but now covers anyone who has lived in the same residence as part of a family. This includes same-sex couples as well as parent and child relationships where either the parents are attacking the children or the children are attacking the parents. It has been the long-held opinion that very few cases of domestic violence ever get to court to be fully prosecuted. There is a generalisation that most of the couples are reunited before the case gets to court . This issue has been addressed in recent develops within the criminal justice system by creating a fast-track approach, for domestic violence incidents. Throu ghout the country most police forces have now adopted a system whereby all such cases involving domestic violence of any sort have to be ready to be heard at court within 14 days of the incident.

Marketing Communication Plan of Ryanair Case Study

Marketing Communication Plan of Ryanair - Case Study Example There is no doubt that this unpalatable media propaganda about the lapses in the operations of Ryanair is threaten to exacerbate the dwindling fortunes of a potentially successful company in the wake of stifling competition in the low cost industry. It is against this background that management have committed themselves to the goal of reversing the tide of negative publication against Ryanair through a comprehensive media communication plan to be implemented in the 2009 business year. Ryanair understands that the process of realizing the comprehensive goals enshrined in the communication plan must of necessity reverberate amongst our global clientele base. We risk being pushed out of business by the contemporary challenges of the twenty first century. As an outcome of a broad based consultation exercise, Ryanair's immediate formal marketing quest is to target low and medium income earners, civil servants, students and seasonally unemployed people. For good reasons the current recession in the global economy as predicted by the World Bank is expected to run into the whole of 2009 into the early parts of 2010; the effects of the economic slowdown is definitely a fall in income levels which will compel people to opt for low flights to serve their traveling needs. The primary mission of the communication plan is to genera... The primary mission of the communication plan is to generate and sustain awareness about the innovative ingredients contained in the customer service package for the medium to long term framework. Aggressive promotional materials that will purposefully address the customer's needs as an integral component of the operations of the company. The plan will also allow for the efficient location of relevant customer information. For the 2009 marketing year, there will be considerable attention on such vital issues policy decisions, facilities, the introduction of new services, online platform for the discussion of enhancing marketing programs. Whilst pursuing these provisions, the communication plan will encourage continuity in the current list of workable marketing strategies that have served customers well in the last few years. It is expected that by so doing, the platform will be created to usher in the communication plan using a workable coordination of marketing activities. Objectives of the Marketing Communication Plan The strength of the communication plan lies in its ability to explicitly identify and recognize the following foundational objectives as the key to the success of the marketing policies of Ryanair. To positively impact on the attitude of our discontented customers with the view of attracting new customers; To be able to reach out to approximately 80% of air travelers within and outside Europe with the message of innovation in our transforming company; To create the enabling environment through incentives in the marketing strategy to boost the attractiveness of Ryanair to customers across the world. Message Strategy The increasing demands of the business climate in the twenty first century are characterized by tough competition

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Alejo Carpentier's A Kingdom of this World - Essay Example By virtue of its difference from Europe, "lo real maravilloso" provides the promise of escape from the grip of colonialism. As his commentary about regionalist prose reveals, despite the distance he wishes to create between his work of the sixties and that of the thirties and forties, Carpentier did not abandon the aspiration that literature might somehow reach the transcendental essence of things. The difference in his later novels, beginning with The Kingdom of this World, and more emphatically apparent in Explosion in a Cathedral, is that Carpentier acknowledges and exploits the baroque ironies that result from the writer's repeated failures to identify unambiguously the parameters of marvelous reality. The snail [caracol] was the mediator between evanescent, fugitive, lawless, measureless fluidity, and the land, with its crystallisations, its structures, its morphology, where everything could be grasped and weighed.... Esteban reflected on how, for millenium upon millenium, the spiral had been present to the everyday gaze of maritime races, who were still uncapable of understanding it, or of even grasping the reality of its presence. He was astonished by this science of form which had been exhibited for so long to humanity that still lacked eyes to appreciate it [sin ojos para pensarla].

Business Execution Essay Example | Topics and Well Written Essays - 500 words

Business Execution - Essay Example Thus, execution is a key to organizational success. Without a careful, planned approach to execution, strategic goals cannot be attained. I believe that business execution is one of the cornerstones of a business organization's success. Business plans and strategies are useless unless they are executed. The realization of the company's goals is almost fully dependent on the execution of its plans. However, it should also be noted that execution in business is often tedious and complicated. For one, the plans being executed should always be modified in order to cope with the changes and developments in the environment. Execution is also a matter of coordinating everyone in the company to carry out their specific functions as planned. I would also like to stress that execution is only as good as the plan and strategy created. Even if the firm has been very good in putting its plan into action if the plan is not efficient, it will still be far from realizing its goals and objectives.

The Lord of the Flies Journal Entry Chapter 2 Essay Example for Free

The Lord of the Flies Journal Entry Chapter 2 Essay Day 1 Today’s events have left me thinking a bit. After we got back from exploring the island, Ralph assembled another meeting to spread our new discoveries. We realized everyone would not stop talking at once, so Ralph decided that whoever holds the conch has the right to talk and can only be interrupted by Ralph himself. Great idea at first, until that fat, useless oaf Piggy took it. He wouldn’t stop worrying and whining about getting rescued. Ralph said it himself, his dad’s a navy commander and will probably have us rescued in a few days. I don’t understand why he doesn’t have faith in Ralph like the others. After a while, Ralph brought up the great idea of making a fire in order to signal the rescuers we would be on the island. I knew there was little time to waste just sitting around, so I led the group into the forest to gather firewood. Upon gathering wood, I was the one who came up with the idea of using Fatty’s specs as burning glasses. Still, I had never imagined that keeping a fire burning would be so hard! Later, I humbly offered the choir to maintain the fire in shifts. Everything went well until that swine Piggy decided to speak out again. He kept repeating himself about how building a fire was a bad choice, even though he didn’t contribute squat to anything to begin with. Still, bigger problems arose to overshadow his stupidity. The fire we thought had been put out actually spread and began burning down a chunk of the forest. To top it off, we are now missing a little shrimp with a mulberry-colored scar on his face. I remember him as the one who wouldn’t stop scaring others by talking about the â€Å"beasties in the forest†. Stupid kids always getting themselves into trouble. As the leader of the hunters, I will definitely find him.

Children’s Play and Their Physical Health Essay Example for Free

Children’s Play and Their Physical Health Essay Play among children is a vital essentiality as it leads to social, cognitive and physical development among them during their childhood development. Therefore play among children is a normal routine that emerges during this period of growth. They get to involve themselves in humorous activities i. e. various games like hide and seek hide, foot ball, computer games, and several others which seem to be of interest to them. Through this they are able to enhance their physical health appropriately in the below ways. Through physical play like football and athletics children are able to reduce the prevalence of obesity thus they are able to grow being physically fit and healthly. Also it is through play that Children develop creativity that is derived from imagination, physical cognation and dexterity. Physical exposure of children to play is an essential element of growth and development as it reduces risks of a child to heart diseases later in life. Physical fitness of children is built up as they tend to develop strong muscles through the activities of playing such as playing on the ground play equipment, climbing trees, tugs of wars e. t. c thus making them stable. Play also impacts on Bone strengthening and development especially through ground playing activities such as running, basketball, tennis, rope jumping and hopscotch. Cardio respiratory fitness among children is increased though aerobic activities e. . running, hopping, , dancing, skipping, swimming, bicycling e. t. c Play requires a lot of energy thus children participating need to acquire strength for the activities, therefore a balanced diet is important to enhance their capability to get involved and develop physical health growth. Therefore children play should be emphasized and greatly encouraged through their whole process of development by their parents, teachers, relatives, leaders e. t. c